In a world where remote work has become the norm and cloud-based services are in high demand, becoming a VoIP reseller offers a promising business opportunity. The VoIP services market is expected to grow exponentially, potentially reaching $194.5 billion by 2024. This growth provides a ripe environment for those looking to become VoIP resellers. Here's how you can tap into this market and set up a successful VoIP reselling business.

Understanding VoIP Basics

Before you embark on your reselling journey, it's vital to understand what VoIP is and how it can benefit businesses. VoIP stands for Voice over Internet Protocol, and it enables calls over the internet. It's essential to communicate the cost, revenue, and productivity benefits to potential clients effectively.

Types of VoIP Services to Sell

  • Hosted PBX System: This cloud-based phone system is managed via a user portal and provides a complete solution for clients.
  • SIP Trunk Services: This service is suitable for businesses with an on-premise PBX, allowing them to make VoIP calls. Compatibility with the parent VoIP provider is a must.

Choosing Your Business Model

There are various reseller models to consider:

  • VoIP Reseller: Act as a sales agent for a VoIP provider, focusing on sales and marketing while the provider handles the backend.
  • Self-Sufficient VoIP Reseller: Sell the service as your own and manage all aspects, including provisioning and support.
  • White Label VoIP Reseller: Sell the service under your brand, managing strategy, pricing, and customer relationships, with the provider offering the system and support.

Setting Your Goals

Identify your niche market and set realistic goals. Consider the following:

  • Target Market: Determine who will benefit most from your services—small businesses, call centers, or another sector.
  • Target Industry: Different industries have unique needs. Understand these needs to tailor your services accordingly.
  • Target Geography: Start locally where you can leverage existing relationships, and expand as your business grows.

Determining Your Competitive Advantage

Differentiation is key in the crowded VoIP market. Focus on service, trust, and consistency to retain customers and stand out from competitors.

Choosing the Right VoIP Reseller Provider

Select a provider that aligns with your goals and offers:

  • Expertise: Partner with a brand that has a solid track record.
  • Working Practices: Ensure their reseller program aligns with your business practices and goals.
  • Quality of Support: Your provider's support will be critical, so make sure they can back you up when needed.

Steps to Becoming a VoIP Reseller

  • Educate Yourself: Deepen your understanding of VoIP technology and market needs.
  • Define Your Offering: Decide whether you'll provide hosted PBX systems, SIP trunk services, or both.
  • Develop a Business Plan: Outline your business model, target market, sales strategy, and financial projections.
  • Choose a Provider: Partner with a VoIP provider that aligns with your business philosophy and can offer the necessary support.
  • Set Up Infrastructure: Ensure you have the right tools and systems in place to manage and support your VoIP services.
  • Brand Your Business: If you're going white label, create a strong brand that resonates with your target market.
  • Market Your Services: Develop a marketing strategy that highlights the unique benefits of your VoIP services.
  • Sales Training: Train yourself or your team in sales techniques specific to selling VoIP services.
  • Launch Your Services: Begin offering your VoIP services to your target market.
  • Provide Excellent Customer Service: Retain customers by providing unparalleled customer service and support.


The journey to becoming a VoIP reseller involves understanding the technology, choosing the right business model, setting clear goals, and selecting a reliable provider. With the right approach, becoming a VoIP reseller can be a profitable and sustainable business venture.